Privacy Policy

1. DATA WE COLLECT

To provide a seamless, global checkout experience and curate your 6PM moment, we collect the following categories of information:

• Personal Identifiers: Name, shipping/billing address, email address, and phone number provided at checkout.
• Commercial Information: Records of products purchased, viewed, or added to your cart (e.g., items from the A/W24 DROP, 6PM X VERTABRAE capsules, or ARCHIVE collectibles).
• Payment Information: Payment method details (Visa, MasterCard, JCB, PayPal). Please note: We do not store full credit card numbers on our servers. Transactions are processed by secure, PCI-compliant payment gateways.
• Technical & Network Data: IP address, browser type, device information, operating system, and pages you visit on our site.
• Interaction Data: Communication preferences and records of your contact with our crew (e.g., via [email protected]).

2. HOW WE USE YOUR DATA

We use your information with the speed and purpose of a global drop—strictly to power your experience and our operations:

• To process and fulfill your orders, including shipping from our NYC hub and sending confirmations.
• To communicate with you about orders, products, drops (like 6PM RECORDS X YUNG HURN or BLACK WEEK 24), and company updates.
• To improve, personalize, and optimize our website and product offerings for the global urban community.
• To prevent fraud, enhance security, and comply with legal obligations.
• To analyze site usage and trends to understand what resonates with our community.

3. DATA SHARING & DISCLOSURE

Your trust is paramount. We share data only as necessary under these circumstances:

• Service Providers: With trusted partners who perform services on our behalf, such as payment processing, order fulfillment, shipping (to your doorstep, worldwide*), and IT services. These partners are contractually bound to protect your data.
• Legal Compliance: If required by law, subpoena, or similar legal process, or to protect the rights, property, or safety of 6PM Store, our community, or others.
• Business Transfers: In connection with a merger, sale of company assets, financing, or acquisition of all or a portion of our business.

*Note on International Transfers: As a global brand, your data may be processed in the United States or other countries where our service providers operate. We ensure appropriate safeguards are in place for such transfers.

4. DATA STORAGE & SECURITY

We protect your financial and personal data with industry-standard, end-to-end encryption—matching the intensity of a secure transaction.

• No Storage of Payment Details: Sensitive payment data is not stored on our servers. It is handled directly by our secure payment partners.
• Retention: We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.
• Security Measures: We implement technical and organizational measures designed to protect your data from unauthorized access, alteration, or destruction. However, no internet transmission is 100% secure.

5. YOUR RIGHTS & CHOICES

You own your moment and your data. Depending on your location (such as under GDPR or CCPA), you may have the right to:

• Access & Portability: Request a copy of the personal data we hold about you.
• Correction & Deletion: Request correction of inaccurate data or deletion of your personal data, subject to certain exceptions.
• Opt-Out: Object to or restrict certain processing, including marketing communications. You can unsubscribe from emails via the link in any email.
• Non-Discrimination: Not receive discriminatory treatment for exercising your privacy rights.

To exercise these rights, contact us at [email protected]. We will respond in a timely manner, in line with applicable laws.

6. COOKIES & TRACKING TECHNOLOGIES

Our site uses cookies and similar technologies to ensure functionality, analyze performance, and personalize your experience—helping you navigate drops that wait for no one.

• Essential Cookies: Required for core functions like shopping cart and checkout security.
• Analytics Cookies: Help us understand how visitors interact with our site (e.g., which collections are most viewed).
• Preference Cookies: Remember your settings for a smoother return visit.

Most browsers allow you to control cookies through their settings. Disabling cookies may limit certain website functionalities.

7. POLICY UPDATES & CONTACT

We may update this policy to reflect changes in our practices or legal requirements. The “Last Updated” date at the top will indicate revisions.